This past week has been quite a spin – travelling from the Gold Coast to the Uk for the ANK seminar, back via our factory in Guangzhou – then to Adelaide on the weekend for the Dynamic Growth Experience.
All those miles in just 10 days lets me know just how small the world is becoming – and the interesting thing is that the primary concerns within our profession are the same whichever end of the globe we reside.
The concerns seem to sit in the Outside-In perspective. There seems to be quite a high level of concern about the continued barrage of attacks in the media towards Chiropractic. As I have indicated in the past, this will not change in a hurry, if anything I think it will become more intense.
The wonderful thing is we all share the deep seated belief that the service we offer our communities is so important, even vital that we will get through this.
We practice a vitalistic model of health – health comes from the inside and is expressed outwardly. With this in mind our attention should not be on the bugs and viruses on the outside that may affect us, rather on boosting our inner strength as we would our immune system.
We know that adjustments, good nutrition, positive mental attitude and exercise keep our body strong on the inside – so what keeps our profession strong?
Well its the same things:
Adjustments – We need to keep our profession fluid, we need to be able to appeal to our community in present time. Doing the same things the same way for years and years just gets stale! What is the community looking for? “Healthstyle” is a new phenomena according to top future forecaster’s around the globe, being healthy is becoming a status symbol – so providing health as opposed to just “cracking backs” is a brand we should aim for. How about the way we communicate our message? Smart phones, youtube videos and great graphics are the way the majority of people access information these days – are you still using brochures?? Check out “thechiropracticapp” to see how you can move with the times.
Good nutrition – What are we putting in to our skills to keep topped up? Wether we have been in practice for 20 weeks or 20 years there are always things to be learnt, added or modified to keep us revitalised in practice. Whilst teaching in London, I was shown a couple of things by DC’s in the room – I used them in practice and got some great response. One patient whom I see virtually every week commented “that was a new adjustment – I love how you manage to keep raising my level of expectation”. Whatever stage you are in adding new fresh ingredients to your daily routine will keep you sharp.
Positive mental attitude – I was surprised at the South Australia DGE out of nearly 400 Chiropractors in the Adelaide area, only 47 chose to register. By being part of a group of dynamic positive colleagues you can’t help but come out of the room charged up. Hanging around non like minded friends all the time can get you off focus, and you may even start believing all the stuff you hear on the outside! Be a part of your profession by being present – its the only way you will keep charged up and focussed even after 20 years. I was honoured to have a Chiropractor attend my London seminar who has been in practice for 50 years – now he knows how to keep fired up!!
Exercise – At the end of the day we all have to take action. Action requires movement, and when we are clear about where we are going we will move in the right direction. Becoming a “guru” in your community will happen much faster when you are active in your community. Getting into gyms and doing talks, there are so many opportunities out there you just need to make the commitment to find them. I had some great feedback from a Chiropractor who has started using the Sole Revolution orthotics – he has started going to local gyms and running clubs showing how they provide stability for the kinematic chain. This has helped him be seen as more than just a “back doctor”.
I know if we spend our energy focussing on what makes us strong – the outside will not have nearly the impact they hope to subject us to. Where are you going to put your energy??
Dr Bruce Whittingham